a) Strictly Necessary – essential to run the site / service (session, auth, load-balancer, payment tokens).
b) Performance / Analytics – measure usage, load times, errors (Google Analytics, Mixpanel, Hotjar, Cloudflare).
c) Functional – remember choices such as language, theme, region.
d) Marketing / Advertising – deliver relevant ads, limit frequency, measure campaign effectiveness (LinkedIn Insight, Google Ads, Facebook Pixel).
e) Technology Partner Cookies – inserted by our partners when you use integrated services (e.g., Intercom, HubSpot, Atlassian, Microsoft Clarity).